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Grant_De
Press releases still work. Send press releases pertaining to your womTown to your local media outlets. Some niche media outlets will also be interested in what you do. Many times, press releases cost nothing but time. Attracting businesses and social contributors to your city should be the goal.
2012-12-03 05:02:27
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Grant_De
Enhance your online business with a Search Engine Optimized (SEO) press release:
In a traditional sense a press release was used within the public relations industry as a means of making announcements. They were created and released to various media outlets for the publication to run a story based on the facts and information provided within the release. This practice has been carried out for many years and still continues today.
On top of this traditional use, they have gained a new use being used as part of a websites marketing effort. How can a press release benefit a corporate Search Engine Optimization campaign?
24-7 PressRelease already ranked in the top 10 under their key terms, combine a number of Search Engine Optimization techniques to benefit their customers. Some benefits of their service include allowing customers to add keywords at the end of their press release, addition of links within their press release and the inclusion of images.
SEO campaigns may be addressed using numerous outlets including article promotion, pay per click and blogging to name a few
Further benefits of adding a press release to your marketing campaign include an increased amount of inbound links to your website, and of course the excellent exposure of your business.
Find further information about press release service and press release distribution plans click here
2012-10-24 07:22:43
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Grant_De
TIPS FOR WRITING PRESS RELEASES
Ensure there is a newsworthy element to your release, and capture that in the headline.
Try to include a quote in your press release from a named source. This adds a human element to the release and, because they are named, adds credibility to your company.
Be concise. Readers wont want to read something if they open it up and it is thousands of words long. Try to stick to a length of around 250 to 500 words.
A press release is not an advertisement. Do not write it in an overly promotional way. It should provide some basic information about your company and/or product and get the readers interested, but not be overly informational (that would be an article) or a blatant advertisement.
Include accurate contact information! This seems obvious but many times a company will try and shy away from providing much more than a website. If readers, journalists or news editors are interested in your release they will often want to follow up. It is in your best interest to provide them with multiple options for getting in touch with you, including email addresses and phone numbers.
PRESS RELEASE PRICING PLANS & DISTRIBUTION click here
2012-09-01 16:59:49
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Is Press Release Writing Beneficial For Business
By: Benedict Norden
One of the most popular ways in promoting an online business these days is by press release writing. It has been used widely in offline ventures by social media but it's proving to be equally beneficial for online ones. When you write press releases, you focus on creating newsworthy write-ups that can invite, magnetize, and clutch certain crowd to a brand or an organization.
Press releases are submitted to different media including magazines, newspapers, TV, radio, and the internet. When published in the latter, they carry the links that lead to the site of the business. You can tell whether a press release is effective when it drives a noticeable traffic to the website of the venture.
More and more online entrepreneurs are recognizing the value of writing press releases because they have the capacity to stir people more than other tools for advertising. For some reasons, the public is just more interested in news stories than common ads. While the latter are shorter, they inevitably send the uy me message. It's like telling the people that they care for nothing else except their money.
See, press releases come in the form of news stories, only briefer and easier to read. People are drawn to them because they go beyond the message of Buy me! They make the readers feel that the sources are willing to share more of themselves than merely asking for their money.
When you write press releases, it's like telling the public that you want them to know you on a deeper level. Hence, they respond more enthusiastically. Besides, press release writing is a lot cheaper than purchasing ad space. Why won't you opt to pay less for something more, right?
There are other benefits which you can relish from writing and submitting press releases. If you want to learn about them as part of your SEO campaign, here's a quick list:
One, press releases can boost your online presence and visibility. Although the same effect can be experienced offline, it's more significant in the cyberworld where competition is extremely stiff. The more people get to hear of your business, the more you strengthen your presence. Subsequently, you improve your ranking and visibility too.
Two, well-written press write-ups can be very useful in augmenting your company's integrity. It's a natural response for people respect you more when they hear of you more. Of course, this is provided that they generally hear good things about you.
Three, press releases comes with free publicity. Truth is, a press release can be an advertisement in disguise. Yes, it does talk in relation to some news about your business, but the truth is, it also just tells of your business! You can't simply tell a story without having a subject, right? Hence, it is inevitable that in every press release, you also do a shameless plugging of your venture.
All in all, press release writing can be an advantageous technique to your business in more ways than one. Whether you are a beginner or a veteran in online business, it can surely help you go places.
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Looking For Ways To Do Press Release Marketing For Your Business? Visit click here
2012-07-12 07:03:01
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Grant_De
LANGUAGE & WORDING:
An effective press release is one that anyone can understand.
Your goal is to communicate your news using everyday language, so avoid overusing technical jargon. Not everyone understands your industry terminology as well as you do. Excess jargon will confuse your reader and may be enough for a journalist to pass over your release for one that is easier to understand. Leave the technical details for the phone call or follow up email. Once an editor contacts you, you might then give an interview or go into more depth on your particular topic. Chances are the editor will be more familiar with your industry, since he has taken the time to contact you.
Avoid flowery language, redundant expressions and unnecessary adjectives. These will detract from your story. And do not embellish or exaggerate your press release. If your release is written with embellishments, you will very quickly lose credibility. Keep in mind that this loss of credibility will carry over to future releases. Journalists will remember a source. They will remember a name. They will remember a web site. If you leave a bad taste in their mouth, they will remember the experience. This means the next time you submit a press release, which may be accurate the second time around, it will not be looked at because the journalist will remember you as someone who embellishes your press releases.
PRESS RELEASE PRICING PLANS & DISTRIBUTION click here
2012-07-05 08:48:19
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CONTENT IS KEY: START STRONG AND SELL THE BENFITS.
As mentioned in a previous post, your press release should have a strong, catchy headline and summary. Next, ensure that the first paragraph answers some of the important questions, such as Who, What, When, Where and Why. Use one or two statistics here, as long as you do not go overboard. Remember: these first elements must grab the reader and make them interested in learning more, or you will lose potential media support and that second level exposure.
The point of a release is to entice the reader or journalist to contact you for further information. You do not need to reveal your companys entire history. A well written press release does not need to be a novel. In fact, shorter press releases (usually between 175 300 words) tend to receive more exposure, if written well. Why? Because many trade publication journalists may be looking for a short informative piece of information to fill a spot within a magazine, newspaper or web site. Have you ever seen short snip-its on one side of a magazine, or down the side of a web page? Guess where the information comes from?
I cannot stress enough the importance of a well written press release. The content within your press release should be accurate, easy to read, to the point and interesting to your target audience. And a carefully written and informative press release will be sure to capture the eyes of journalists.
PRESS RELEASE PRICING PLANS & DISTRIBUTION click here
2012-06-12 08:23:12
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Target The Media
Who is your audience? Who needs to hear your story, your news? In a perfect world, everyone would read your press release. To accomplish this, you must achieve second level exposure.
First level exposure - have someone else distribute the information for you through press release distribution, such as 24-7pressrelease.com.
Second level exposure - the media picks up your story, calls you, or simply modifies it for their own use. An exceptional press release will be picked up by journalists for publication on web sites, in trade publications and on radio or television.
Although first level exposure is always good, second level exposure is where you will ultimately reap the benefits of obtaining customers or getting their attention. You will have a better chance of gaining second level exposure if you write your press release while keeping the media in mind. These are the individuals that will publish your release elsewhere, if they like it.
Keeping your press release unique, to the point, professional, easy to read and grammatically correct will enhance your chances of someone from the media picking up your story.
PRESS RELEASE PRICING PLANS & DISTRIBUTION click here
2012-06-06 05:31:20
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Newsworthiness:
Do you really have a newsworthy story to tell, or are you writing your press release just to throw your name out into the masses, in hopes that someone will read your pointless information? If so, then stop. Do not send a release out for the sake of just sending one. If you submit a press release with information that is not of interest to the public―and worse yet, continue to do this―you will eventually alienate your media contacts. When your companys name or your name is seen, it will be ignored. Make sure your press releases contain valuable information. Make every word count!
Do you have a compelling, important story to tell? Write about a new service you are offering that is unique from your competition. Or use a personal human interest angle and show how your product is helping others. Write about a new Fortune 500 company manager that is now on board with you. Or write about the benefits of your service.
Write a press release that is newsworthy. Can you time your press release with a current event, time of year or holiday? If so, then your story will have a hook for journalists. Use it.
Ask yourself these questions:
Who benefits from my product or service?
What new or unique bit of information can I hook readers with?
Where will my release make the best impact?which country, state, city?
When is the best time to release this information?
Why should a reader care about my product, service or information?
How can I hook them?
What may seem like news to you may not be of any interest to the general public, or the media. Ensure that when you write your press release that you have something to write about. Look for a way to make your release unique. A release is a story, so tell it wisely and grab the attention of the general public.
2012-04-28 05:14:03
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Grant_De
An engaging press release with an interesting âhookâ or angle is an excellent way to gain exposure for your product or service and can lead to media interviews with appearances on television and radio stations, and in newspapers or magazines. The objective of a release is to capture the attention of your audience, whether this is your home town, state, province, country or international market, and educate them about your product or service.
PRESS RELEASE PRICING PLANS & DISTRIBUTION click here
2011-09-02 18:10:18
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PRESS RELEASE FORMAT
I cannot stress enough the importance of a well written press release. I constantly come across inaccurate, poorly written or unedited press releases that simply will not be read. They become a waste of time to journalists who are already bogged down with information overload. And some releases are just not publishable.
So my advice? Write a strong, well written press release and edit before submitting it. The following topics will help you with writing your press release:
There is a general format for writing all press releases. To format a release correctly and most effectively, you will need to include the following:
Date Instructions: âFor Immediate Releaseâ, âFor Release Before (date)â, or âFor Release After (date)â. Many online distribution services simply ask you to insert a date in the date line or select one from a calendar.
Contact information: Make it easy for the media to contact you about your story by including as much information as possible. It is important to include a phone number, fax number, email address and company address. Failing to leave this information suggests that your press release is either amateurish or illegitimate. Media contacts will ask: âWhy donât they want to be contacted? What do they have to hide?â
Headline: Your headline must âhookâ the reader into wanting to read your full release. You may have a fantastic press release. However, failing to write a strong headline will jeopardize your entire release. It will be overlooked and passed by in favor of a release with a more interesting or exciting or controversial headline. So make your headline an attention grabber.
Sell the benefits of your product or service within your headline:
Losing Weight Is Easy If You Follow These Simple Rules
Or ask a question:
Want to Lose Weight the Easy Way?
These headlines draw a reader into the story, simply because they want to know how to solve a particular problem or they want to know the answer to the question.
Summary: This is a sentence or short paragraph that follows your headline. Here is where you continue to draw the media into your story by summarizing the information in your press release with a strong statement or two to keep the reader interested. But donât give them everything. You still want them to read the entire release.
Body: This is the main area of your press release. Keep it simple, to the point and brief, 175 â 300 words. Use bullets when appropriate and clear, crisp paragraphs for easy reading. Your press release is meant to entice the media to contact you for further information, so encourage the reader to contact you and visit your web site.
About Us/Boiler Plate: Not everyone uses a boiler plate. However, this is the perfect place to add some brief information about your company. (i.e., âXYZ Company is a leading distributor of widgets and has been in the business of building widgets since 1900.â)
End of Press Release: To end your press release, simply enter ### on a blank line at the end of the release. Any information after ### will not be published.
PRESS RELEASE PRICING PLANS & DISTRIBUTION click here
2011-09-02 18:08:30
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